Vanderbilt Children's Hospital: After-Hours Clinics Campaign
This campaign launched the new After-Hours Clinics operated by Vanderbilt Children’s Hospital. With five locations in Middle Tennessee, these clinics are open at night and on weekends so parents don’t have to rely on adult walk-in clinics or wait until the pediatrician’s office opens to seek care. We needed to explain to consumers what the clinics were for and when they were open in an engaging and memorable way.
Role Concept and Copy
For Vanderbilt University Medical Center
Type TV, print and digital