St. Joseph HealthCare: Rupp Arena Campaign

If you know anything at all about basketball, you know how passionate Kentucky basketball fans are. Saint Joseph Healthcare in Lexington, Kentucky, was a sponsor of University of Kentucky Wildcat Basketball. When we asked to place messages at the Wildcats' home court Rupp Arena, we jumped at the chance to educate fans about maladies particular to them.

  • Role Concept and copy

  • For Saint Joseph Healthcare

  • Type POP

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