Franklin’s Charge

The bloodiest five hours of the Civil War came during Battle of Franklin, fought on November 30, 1864. It was the turning point of the war, the defeat from which the Confederacy never recovered. In an effort to put their crushing losses behind them, people in and around Franklin neglected and ignored the battlefield for decades. Eventually, pieces of this sacred ground became instead home to, among other things, a Pizza Hut, a used car lot and a gas station. Franklin’s Charge is a non-profit organization that took on the task of reclaiming the battlefield. To do so, they needed people to realize its importance. We wanted people to get mad that such an important part of American history had been treated this way. This campaign helped raise awareness–and enough money to buy back a significant portion of the battlefield.


  • For Franklin’s Charge

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St. Joseph HealthCare: Rupp Arena Campaign